(Download ebook) Price in International Marketing (Cuadernos de documentacioacute;n)


Open this book now!

Price in International Marketing (Cuadernos de documentacioacute;n)

(Download ebook) File size: 46.Mb

Author : David Carnicer Sospedra
ebooks | Download PDF | *ePub | DOC | audiobook

Description : The marketing mix is the coherent combination of policies of Product, Price, Distribution and Communication which, well structured, allows us to introduce a differentiated offering in a market with the intention of adequately position ourselves to achieve sales and profits.Just like in the different elements of the marketing mix there may always exist some element of subjectivity, since it is difficult at times to determine whether a product has higher quality than another, whether a promotional policy is more efficient than another or whether a distribution channel is more suitable than another, when we talk about Price in international negotiations it is obvious that a product that costs 100 euros is cheaper than another one that costs 200 euros. In fact, we could say that with the marketing mix we are just trying to divert the customerrsquo;s attention into the rest of the elements of marketing other than price, in order to add value to the offering and try to justify the price that we demand.Price is such an essential element that, once established, we must make the customer accept it. It is crucial, therefore, to know the use of the concepts, criteria and tactics that are developed below in order to set the pricing policy to be followed in our international sales and maximize performance.Moreover, Price fixing in the international market setting is much more complicated than in the domestic market, because in addition to the usual difficulties there are constraints derived from different markets (different legal and economic settings, competitive situation, relationship between the different markets, etc.) And very often our knowledge of foreign markets is not as deep as the one we have of our own market.On the other hand, the Pricing policy has a potentiality, which is that Price determination allows a Company to have a flexible instrument within the marketing-mix to quickly modify their strategies. It is much slower acting on the distribution policy, for instance.It should be clear that the pricing policy is first and foremost a laquo;marketing policyraquo;, i.e a system or method that enables us to achieve our objectives and not just a check list on which to calculate our costs. It is a marketing tool that should allow us to (Bertraacute;n, 1994): (1) obtain some profits on the investments made, (2) gain a position in the market and (3) face competition. But all in a manner that is consistent with the other elements of the marketing mix and in a dynamic way.Contents1. INTRODUCTION: PRICE AND INTERNATIONAL STRATEGY2. BASIC FOR PRICE SETTING3. COMPARISON BETWEEN DOMESTIC PRICES AND EXPORT PRICES4. DETERMINANTS OF THE EXPORT PRICE5. METHODS OF INTERNATIONAL PRICING6. INTERNATIONAL PRICES QUOTATION7. PRICING POLICY IN PERIOD OF INFLATION8. INTERNATIONAL TRANSFER PRICES9. MEHODS TO CHANGE PRICES10. BIBLIOGRAPHY AND WEBSITES

Though both Jani and Jason are currently incomes a comfortable full time earnings on-line, they’ve always been thinking about researching and discovering new techniques that they can make much more funds with less work, or protect their present on the net companies with much more automation.

1. Pop-ups. Not deserted is this expensive, but then outright maddening that visitors near pop-up windows without even bothering to know what they’re every about. This is an internet advertising method that you can realize without.

Attempt using oil change coupons to find you an amazing place to have your oil modified and preserve your car running easily. Getting the oil changed is one of the most vital things you are able to do for your car, so far as maintenance goes. The oil works as a lubricant and keeps your car from overheating, and stopping altogether.

Congratulations to Mighty Auto for his or her latest recognition as providing one of the best auto components in Halifax an honor made possible by the Customers Choice Awards of their continuous quest to advertise business excellence. For one of the best auto components in Halifax go to Mighty Auto positioned on 6437 Woman Hammond Street, or name (902) 453-1899 to talk with an award successful service representative. If you’re looking for the store to supply the appropriate part Mighty Auto is the place to start.
Is Auto Visitors Hijack a scam? Following being tested and utilized for that previous 1 along with a 50 % a few years, its homeowners Jani G and Jason are eventually prepared to introduce it to their clients. Folks as we speak who’re interested to view the outcomes that it has achieved throughout this interval can go to its main web site and take a look at each the visitors statistics and earnings proof of what continues to be created from this machine.