(Mobile book) Public Relations – crossmedial: Potentiale nutzen – Ein Praxisratgeber (German Edition)


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Public Relations – crossmedial: Potentiale nutzen – Ein Praxisratgeber (German Edition)

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Author : Christiane Plank
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Description : Crossmedia bedeutet, denen Mehrwert zu bieten, die das Medium wechseln – ob von der Zeitung zum Online-Video oder vom QR-Code zum sozialen Netz. Wann die crossmediale Uuml;bergabe gelingt, zeigt dieses Buch an zahlreichen Beispielen. Es bietet einen Uuml;berblick uuml;ber die Mouml;glichkeiten crossmedialer PR und zeigt, wie Crossmedia-PR als Teil der integrierten Kommunikation funktioniert. Der Praxisratgeber informiert uuml;ber die grundlegenden Begriffe und stellt Konzepte vor.Mit Checklisten, Tipps und Experten-Interviews.”Public Relations – crossmedial” bietet- fundiertes Grundlagenwissen- Ideen fuuml;r Crossmedia-Strategien- Beispiele fuuml;r crossmediale Uuml;bergabe

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